A vertical of NEW BLUE · Regenerative Seaweed Climate Infrastructure · Indonesia
Lembongan seaweed cleaning workshop · 2026
Nusa Lembongan · Bali · Indonesia

From farm
to fame.
From ocean to regeneration.

A New Blue vertical turning seaweed farming into a hands-on tool for coastal regeneration — through immersive experiences, hotel partnerships, and ocean sponsorship.

Explore experiences For hotels & partners
Anchored in
Nusa Lembongan
Pilot live since
2022
Mission
Coastal regeneration
Backed by
Oceans 2050
What we're building

More than tourism. A regeneration engine.

New Blue Experiences is the public-facing vertical of New Blue — a regenerative seaweed climate infrastructure platform working with smallholder farmers across Indonesia's coastal communities.

We use immersive seaweed experiences as a tool to channel global awareness, hotel partnerships, and conscious travellers into something tangible: real regeneration of coastal ecosystems and stronger livelihoods for farming families that have tended these reefs since 1985.

01
A purpose, not a product

Every experience directly funds regenerative farming, training, and ocean MRV systems across our farming network.

02
Three doors into the same mission

Visit us in Lembongan · Bring the experience to your hotel · Sponsor a plot from anywhere in the world.

03
Scalable beyond Bali

The Lembongan pilot is a prototype designed to replicate across Indonesia's 17,000+ islands.

The platform behind the experience

Built on real climate infrastructure

Sausage drying infrastructure for seaweed in Nusa Lembongan

This is operations, not theatre.

Behind every tour, workshop, and sponsorship sits a working production system: improved drying infrastructure, climate-adapted cultivation protocols, seedstock systems, and farmer coordination — anchored in Nusa Lembongan and designed to replicate.

The Coastal Climate Hub is where it all comes together — production backbone, learning space, and visible demonstration of what regenerative blue economy actually looks like.

+150% Farmer income uplift demonstrated in pilot
40-60 Farmers engaged in current pilot phase
10-15 ha Cultivation area under climate-adaptive management
2022 Operations on the ground, with proven traction
Three pathways

Three ways to meet the ocean

Whether you're visiting Bali, running a hotel, or simply care about coastal regeneration — there's a way in.

Visitors in the water with seaweed harvest boat in Nusa Lembongan
Pathway 01

Visit Us in Lembongan

For travellers

Walk the seaweed farms, step into the lab, and join hands-on workshops where you'll harvest and make your own sea moss products from scratch.

  • Guided farm & lab tour (1.5h)
  • Tour + workshop · skincare or harvesting (2.5h)
  • Private deep-dive with ocean lunch (3.5h)
  • Small groups · available daily
IDR 350K / person · from
Book your visit
Group workshop in the Good Karma seaweed lab
Pathway 02

We Come to Your Hotel

For hotels & resorts

Bring the seaweed story to your guests — scheduled hotel activations where they make their own seaweed smoothie, see the gummy process, and meet the regeneration story.

  • On-site workshop activations
  • Guest seaweed smoothie sessions
  • Live lab demos & tastings
  • Brand-aligned content & storytelling
Custom / per-event or retainer
Become a partner
Local seaweed farmer in Nusa Lembongan giving a thumbs up
Pathway 03

Sponsor a Seaweed Plot

For hotels, brands & individuals

Adopt a plot of ocean. Monthly or annual sponsorships fund regenerative farming, infrastructure, and farmer training — with measurable impact reported back to you.

  • Named sponsorship of a coastal plot
  • Quarterly impact reports & MRV data
  • CSR-ready collateral for hotels
  • Carbon, biodiversity & livelihood metrics
From $50 / month
Learn how it works
Why it matters

Real outcomes for people, the ocean & the climate

Every booking, partnership and sponsorship feeds directly back into the farming families of Nusa Lembongan and the reef ecosystem they've cared for since 1985 — under the technical guidance of New Blue and Oceans 2050.

+150%
Farmer income uplift demonstrated in pilot
252t
CO₂ avoided per hectare annually vs conventional products
478M L
Freshwater saved annually from a 2-hectare farm
40-60
Farmers engaged in current pilot phase
For hotels & resorts

Offer your guests something genuinely different

We work with hotels who want to move beyond standard activities and offer guests something meaningful — while contributing measurable impact to a regenerative coastal program. Two integrated tracks below.

Track A

Hosted Experiences at Your Property

We bring the seaweed story directly to your hotel — turning idle afternoons into memorable, brand-aligned guest moments.

  • 🥤 Live seaweed smoothie workshops
  • 🧴 DIY sea moss skincare sessions
  • 🍬 Behind-the-scenes gummy production demos
  • 🌊 Storytelling around regeneration & impact
  • 🛎️ Seaweed amenities for guest rooms
Request a proposal
Track B · Premium

Hotel + Guest Sponsorship Program

A revenue + impact model: your hotel partners with us long-term, and offers guests the option to sponsor a seaweed plot during their stay — earning powerful ESG credentials at scale.

  • 💎 Hotel base fee + revenue share on guest sponsorships
  • 📊 Branded CSR/ESG reporting (carbon, livelihoods, biodiversity)
  • 🎯 Co-branded "Adopted by [Hotel]" plots in the bay
  • 📸 Storytelling content for marketing & sustainability reports
  • 🤝 Exclusive territorial partnerships available
Explore partnership
Adopt-a-Plot · The story Coming Soon

Sponsor a piece of regenerating ocean

Your monthly or annual contribution funds a real plot of ocean — including the seedlings, the farming infrastructure, the training of local farmers, and the monitoring systems that prove the impact is real.

You get: a named plot, quarterly impact reports with carbon and biodiversity data, the story of the farmer family tending it, and (if you visit) the chance to walk it yourself.

Start sponsoring
🌱
Seedling
A meter of regenerating reef
$50/mo
🌿
Plot
5m² · Named · Quarterly reports
$200/mo
🌊
Reef Patron
25m² · Personalized story & visit
$1,000/mo
🏝️
Hotel/Brand Partner
Co-branded coastal plot
Custom
The people

Built with farmers, not for them

New Blue is a partnership between international climate operators and the seaweed farming families of Nusa Lembongan. Every decision sits at this table.

Jonas in strategy meeting with local seaweed farmers in Nusa Lembongan
New Blue team sharing lunch with seaweed farmers
Founders & leadership
Jonas Freeman
Co-Founder

Founder of Good Karma Sea Moss Indonesia. Built commercial seaweed ventures using community-integrated production models and downstream consumer products.

Sebastian Gatica
Co-Founder

Entrepreneur in regenerative business and climate-aligned ventures. Secured multi-million USD ecosystem restoration funding. Founder Huiro Regenerativo & Travolution.

Dinda Hervi
Executive Director

Indonesian impact leader with experience in venture capital, coastal development, and stakeholder engagement. Founder of Impactura.

Luke Dallafior
CFO

Finance strategist with 30 years' experience in capital structuring, venture, and tech scaling. Co-founder Vital Ocean.

"

What an interesting experience! They showed us the local seaweed culture and history in a very passionate and interactive way. At the same time, they create a sustainable future for the local farmers and the precious ecosystem. I highly recommend joining — your eyes, ears, and yes, even your tongue will love it.

Toine Wilke — "The Dutch Seaweed Man"
Multiple award-winning Dutch Food Innovator and Author. Innovated and sold seaweed burgers in 600 supermarkets throughout the Netherlands; ran seaweed tours featured on Dutch TV.
Toine Wilke speaking at a seaweed conference
Get in touch

Let's make it happen

Whether you're a curious traveller, a hotel general manager, or a brand looking for a meaningful sustainability partnership — we'd love to talk.

We typically respond within 24 hours.

📍 Nusa Lembongan, Bali, Indonesia
📧 experiences@newblue.id
📱 Bookings · +62 812 8322 4460
📞 Info · +62 821 4640 0573
🌐 newblue.id / experiences